“Fresh air, baked, right from the oven” Without air, no we do not survive. Bread is made by air. Air an essential ingredient, forming the appearance of bread : we look closely, replacing the intangible with the tangible. This is a reversed process, that shows the possibilities that could replace the air pockets in bread. On the other hand, the packaging which envelops the bread, is also a form of air. But do you see it?